A clock helping against the tech-provoked insomnia.
Scientists have discovered that insomnia and sleep deprivation are linked to bringing our smartphones to bed. Break your addiction now with Norm Architects’ Tumbler Alarm Clock. We love its playfulness – simply turn upside to stop the alarm.
A Scandinavian company through and through, Norm Architects are celebrated for their clean, minimalistic designs. Its founders Kasper Rønn and Jonas Bjerre-Poulsen argue that minimalism is nothing new: “It has been the norm in many cultures all over the globe since the beginning of civilization. People have strived for material poverty as a way to inner luxury. Reduction and perfection have been the main goal for both craftsmen and inventors – because avoiding the irrelevant meant emphasising the important.”
The pursuit of purity, simplicity and timelessness is at the heart of everything undertaken by Norm.